Amid the departure of Phil Spencer and Sarah Bond, there's new leadership at Xbox. Craig Cincotta is not an unfamiliar name within Microsoft. He joined the company in 2006, during what many consider Xbox’s golden era, when the Xbox 360 was a dominant force in the market.
At the time, however, he was not working on Xbox. He began under the Windows division as a PR manager before moving over to Xbox in 2010 as Director of Communications. In 2013, he stepped into the role of Director of Sports Marketing, which is a position I did not even realise existed until researching today.
