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The Latest Breaking News from Apple Computer

Christie’s 2014 Apple-1 Auction: Sheriff’s sale buy authenticated; buyer’s research boosts value

At a recent auction, the Ricketts Apple-1 computer fetched an astounding $365,000. Initially acquired from Steve Jobs in 1976, this unique piece of tech history has changed hands several times, including a sheriff's sale. Bob Luther, who bought it for $7,600 in 2004, meticulously traced its lineage, enhancing its value…

The Times of India · Sep 17

Porsche Is Bringing Back The Iconic Apple Livery—And It Looks Perfect

When a pair of Porsche 963 race cars hit Laguna Seca this weekend, they'll be wearing a special Apple Computer livery. The retro look pays homage to the livery worn by the customer-owned Porsche 935 K3 from 1980, which competed in the 24 Hours of Le Mans. And it is…

Motor1 · Apr 30

Porsche Penske Motorsport running throwback Apple Computer livery at Laguna Seca

The fourth round of IMSA’s championship will feature both factory Porsche 963 entries will run a livery from a 935 from 1980

Motorsport · Apr 30

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Paul McCartney ‘to play for Apple staff at 50th anniversary concert’ – decades after dispute with company

Musician, 83, was once involved in a decades-long legal dispute with the tech giant

The Independent UK · Apr 1

Apple turns 50. How the tech giant started, almost failed, and is ‘shaping the future’ in long game

Apple celebrates its 50th anniversary on April 1. This is how the company's long game paid off.

Euronews · Apr 1

Apple-1 ‘Prototype Board #0’ sells for $2,750,000 at auction, blows past estimates — sells for 5x anticipated value, obliterates previous record

Super-rare and extremely early Apple Computer motherboard sale blasts past auctioneer estimates to achieve hammer price of $2,750,000.

Tom’s Hardware · Jan 30

Apple-1 ‘Prototype Board #0’ system is expected to fetch $500,000+ at a 50th Anniversary auction — and the firm’s first ever check is valued at the same amount

An auction featuring 191 lots of historic Apple Computer artifacts, some with estimates of $500,000+, has begun.

Tom’s Hardware · Jan 9

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Steve Jobs didn't sign many autographs. A business card signed by him is up for auction is fetching bids of $75,000, with several days to go

And it’s going to go a lot higher.

Fortune · Feb 12, 2025

Incredible $1.5 million 'Apple Computer Revolution' auction includes a sealed iPhone, Apple-1 Computer, and more

A huge auction covering tons of Apple memorabilia has raked in more than $1.5 million.

iMore · Mar 26, 2024

One Of Apple’s First Computers Set To Sell For Over $500K

Rare, but signed, operational, and 'undiscovered' Apple-1 that was one of Apple’s first computers set to sell for over $500K.

Zenger · Mar 1, 2023

Fortune: Something's Rotten in Cupertino

As CEO Gil Amelio and an ineffectual board dithered, Apple Computer lost market share and faded into insignificance. Now Steve Jobs has returned, with a turnaround strategy that could make Apple his once again.

Fortune · Mar 3, 1997

The Folks Who Brought You Apple (Fortune, 1981)

A 1981 Fortune article about a young upstart named Apple.

Fortune · Jan 12, 1981

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