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Euronews
Euronews
Pascale Davies

Apple turns 50. How the tech giant started, almost failed, and is ‘shaping the future’ in long game

Apple Steve Jobs Tim Cook Steve Wozniak Apple Computer Euronews Next IBM Paolo Pescatore App Store

From a scrappy startup to the iconic tech titan, Apple celebrated its 50th anniversary on April 1.

Apple is one of the few companies to pass the $4 trillion mark in market value. Part of its secret sauce has been in how it has positioned its products.

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