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The Latest Breaking News from Adidas

Nike's Germany Kit Deal 'Inexplicable', Says Adidas CEO

The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO of the German sportswear giant Bjorn Gulden told AFP in an interview.

International Business Times

Team GB’s Paris Olympics kit is short on imagination as function wins out

Promotional images show youngsters looking excited – but possibly more for the task ahead than the clothes they are wearing

The Guardian - UK

Team GB kit for Paris Olympics revealed as countdown to Games continues

Gymnast Max Whitlock and divers Andrea Spendolini-Sirieix and Tom Daley among stars modelling kit for launch

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

Something blue: British kits for Paris 2024 stripped back and traditional

Team GB and ParalympicsGB official kits have been unveiled by adidas with no sign of any ‘hoo haa’

The Guardian - UK

Tom Daley looks hot as a firecracker in Adidas’ official Paris Olympics Team GB kit

Yet the team kit looks less controversial than Nike’s recently announced set

Rishi Sunak’s wife Akshata Murty handed another £10.5m dividend — enough to buy 116,000 pairs of Adidas Sambas

Murty owns a 0.94% stake in the Indian tech outsourcer Infosys, which was founded by her father

Evening Standard

Think super shoe innovation is running out of steam? Think again

It might feel like the super shoe craze is losing its sparkle, but recent releases fill me with hope and joy

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I slashed my unloved football – and 40 years later, I’m still living with the shame

Why is guilt so difficult to shake? I feel regretful to this day about a poor decision I made as a boy, says Adrian Chiles

The Guardian - UK

Adidas Stock Soars On Strong Q1 Performance And Outlook Increase

Adidas stocks surged post strong Q1 results, driven by sales, innovation, and sustainability efforts.

Top News

Masters Fashion: Players Showcase Trendy Apparel At Augusta National

Explore the stylish fashion choices of golfers at the Masters, from bold prints to brand launches.

Evening Standard

100 years of Umbro — the British brand that dressed the England football team and Oasis

From 1924 football jerseys to the Oasis brothers’ drill tops — this exhibition proves British sportswear giant Umbro can pull its weight alongside Nike and adidas

Woman & Home

These 3 Adidas Samba alternatives will impress even the biggest trainer fans

Boden, M&S and ME+EM have got some seriously tempting options

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Marie Claire

Katie Holmes Kick-Starts the Next Big Sneaker Trend on a Casual Stroll

She has the answer for what comes after the Adidas Samba.

FourFourTwo

Manchester United in heated dispute with Premier League, over 'frustrating' decision

Manchester United are unhappy with one decision made by the Premier League

The Guardian - UK

Farewell, Adidas Sambas – what is next in footwear?

At least for now, many people will want to give their footwear a cabinet reshuffle. So what other shoes can fill the void?

FourFourTwo

Ranked! The best Euros kits ever

FourFourTwo count down the finest threads worn at the European Championship over the years

Evening Standard

Best festival outfits for 2024: Glasto-ready partywear from sequins to crochet

Reign in the festival season with some fabulous ‘fits

Marie Claire

Jennifer Lawrence's Style Pivot for Spring Includes Track Pants and Lots of Layers

She's showing the sporty basic's styling potential.

Evening Standard

'Sunak Samba Amnesty': Free London Dungeon tickets for those who hand in 'uncool' trainers

London Dungeons has launched a "Sunak Samba Amnesty" for visitors too embarrassed to wear their Adidas trainers after the Prime Minister sported a pair.

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