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The Latest Breaking News from Adidas

Did Tigist Assefa’s ‘super shoes’ make her a record-breaking marathon winner?

The Ethiopian smashed the women’s record in Berlin, reviving the debate about the role of hi-tech shoes in athletic performance

The Guardian - UK

Explained: The £400 single-use Adidas shoe that is smashing marathon records

The new Adizero Adios Pro Evo 1s were worn by Tigsit Assefa as she smashed the women’s marathon record

The Independent UK

Best netball trainers for on-court excellence

She shoe-ts, she scores

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

Tigist Assefa shatters women’s marathon record in new £400 shoes

Tigist Assefa blew the record to smithereens in Berlin by running 2hr 11min 53 sec in new Adidas trainers that will reignite the supershoe wars

The Guardian - UK

Adidas Terrex Agravic Speed Ultra Review

The Adidas Terrex Agravic Speed Ultra brings some of the magic of road super-shoes to the trails

Coach

Adidas CEO suffers humiliating walk-back after fumbling Kanye West Yeezy controversy

Norwegian boss Bjørn Gulden, who had nothing to do with Adidas' clumsy response to West's anti-Semitism, has had to apologize for trivialising the scandal.

Fortune

Fast fashion's waste problem could be solved by recycled textiles but brands need to help boost production

Earlier this year, fast fashion retailer Zara released its first womenswear collection made of recycled poly-cotton textile waste. The collection is available for sale in 11 countries, helping clothing made of blended textile waste reach the mass market.

The Conversation

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Adidas introduces striking new MC87 4D footwear design

It is a gender-neutral, spikeless shoe that was inspired by the 1987 shoe, the Tiverton.

USA Today Sports Media Group

Adidas CEO Defends Kanye West’s Antisemitic Remarks

Bjørn Gulden claims West didn't mean what he said, despite criticism from anti-hate organizations.

Zenger

Adidas CEO doubts that Kanye West really meant the antisemitic remarks that led Adidas to drop him

Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, “meant what he said” when he made a series of antisemitic and offensive remarks last year

The Independent UK

Adidas' CEO says Kanye 'didn't mean' the anti-Semitic comments that cost him his Yeezy shoe deal

During an interview, Adidas CEO Bjørn Gulden said Kanye West was misunderstood: “I don’t think he meant what he said… It just came across that way."

Fortune

Adidas CEO makes a bold statement about Kanye West

In a new podcast, Chief Executive Bjørn Gulden had surprising things to say about the broken partnership.

The Street

Adidas boss says he doesn’t think Kanye West ‘meant’ antisemitic remarks

A partnership between the artist and the sportswear brand came to an end in 2018 after West made a series of antisemitic statements

The Independent UK

Adidas chief exec: Kanye West ‘didn’t mean what he said’ with antisemitic comments

Bjørn Gulden said West, who praised Adolf Hitler and the Nazis, wasn’t ‘a bad person – it just came across that way’

The Guardian - UK

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Evening Standard

Best winter coats for men for autumn/winter 23/24: From wool overcoats to puffer jackets

Sheath yourself in style this season

The Street

Adidas thinks it has the perfect shoe to take on Nike

The iconic leather sneaker is getting a refresh, translating successfully with athletes, Gen Z, and fashion influencers.

The Guardian - UK

Casual Keir reshuffles his wardrobe to take on Dishy Rishi

Adidas trainers appear to be Keir Starmer’s answer to the PM’s Timberlands as he rekindles the spirit of dressed-down Blairism

The Guardian - UK

Mana Iwabuchi: ‘Manadona’ calls time on glittering career but stays in game

The creative forward, who won the World Cup with Japan in 2011 and plenty of admirers, has retired at the age of 30

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USA Today Sports Media Group

A highly debatable ranking of the 14 greatest rappers of all time

This was the closest we could get our staff to at least sort of agreeing.

Evening Standard

Best gifts for teenagers 2024: unique, practical and stylish options

Impress your teens and tweens with the coolest presents

Evening Standard

Best ankle boots for women this autumn: Gucci, Topshop, Moon Boot and more

Step up your shoe game

USA Today Sports Media Group

Best Labor Day Weekend golf sales

Save BIG with our list of best Labor Day golf sales including Nike, Adidas, DICK'S Sporting Goods and more.

The Guardian - UK

‘Strong highlighter energy’: why tennis stars are dazzling on court

From Jelena Ostapenko’s neon yellow ensemble to Grigor Dimitrov’s radioactive shirt, the athletes are putting on a colourful show at the US Open

Evening Standard

The rise of the ladorables

Toxic masculinity this is not, says Emily Phillips. Meet the lads giving us new hope for mankind(ness)

USA Today Sports Media Group

Adidas turned its past into its future by transforming an old Kobe Bryant signature shoe model into something special

The Adidas Kobe models have a new life. Check it out on this episode of Special Delivery.

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