So, you’re on the hunt for new sports gear. A tennis racket, a set of dumbbells—or perhaps even a surfboard. Summer is, after all, the perfect time to get a little outside and get moving. But before stepping foot into your nearest sportswear store, you might want to check in with your favourite fashion house instead.
Luxury labels have well and truly sprinted, skipped—and yes, surfed—into the sports equipment game. And no, I'm not just talking about logo-stamped sports bras or a pair of monogrammed yoga leggings. I'm talking about fully-fledged surfboards from Fendi, leather-wrapped weights by Celine, and an entire Louis Vuitton golf collection. Welcome to the era of cardio couture.
