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The Latest Breaking News from Adi Dassler

Iconic kit manufacturers

Featuring big current brands and cult favourites of yesteryear

FourFourTwo

Zara customers blown away after learning clothes giant got its name by accident

Many of us shop at Zara regularly for our clothes - but do you know what the shop's name really means? It turns out most people don't, as it's nothing to do with the founder

Daily Mirror

People are only just realising Adidas doesn't stand for 'All Day I Dream About Sports'

Adidas are one of the largest sporting brands in the world with millions of people shopping in their stores - but there is a bit of mystery lurking behind the name itself

Daily Mirror

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Kanye West antisemitism: Was Adidas really founded by a Nazi?

The brothers who founded Adidas’ precursor were members of the Nazi party

The Independent UK

Kanye West antisemitism: Was Adidas really founded by a Nazi?

The brothers who founded Adidas’ precursor were members of the Nazi party

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