On Tuesday, sportswear giant Adidas announced it was severing its highly lucrative Yeezy sneaker partnership with Ye, after the rapper and designer formerly known as Kanye West made a string of antisemitic remarks in recent weeks.
The company said in a statement that it “does not tolerate antisemitism and any other sort of hate speech” and that “Ye’s recent comments and actions have been unacceptable, hateful and dangerous.”
