Smartphone photography is big business, so it's no wonder brands like OnePlus, Huawei, Xiaomi and Vivo have all partnered up with iconic photography brands like Hasselblad, Leica, and Zeiss to boost their imaging cred.
Smartphone fans consider Vivo something of a darling with its exceptional X Series, despite the fact its phones aren’t always widely available in the West. But for customers who don’t know much about brands like Vivo, Oppo or Xiaomi, an iconic camera brand logo around the back of a phone could add a much-needed trust factor. But are these camera partnerships all empty marketing, or can they really give you confidence that taking the plunge will actually get you better photos?
