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Aditya Sarawgi

Zebra Technologies Stock Outlook: Is Wall Street Bullish or Bearish?

Zebra Zebra Technologies ZBRA UBS

Lincolnshire, Illinois-based Zebra Technologies Corporation (ZBRA) provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. Valued at $14.5 billion by market cap, Zebra operates through Asset Intelligence & Tracking, and Enterprise Visibility & Mobility segments.

Zebra Technologies has significantly underperformed the broader market over the past year. ZBRA stock has plunged 12.3% over the past 52 weeks and 26.4% on a YTD basis, compared to the S&P 500 Index’s ($SPX) 10.2% surge over the past year and 1.3% dip in 2025.

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