You can be the biggest company in the world. Make the biggest leaps in technology. And even make the best products. But there’s one thing you can’t buy, innovate or earn, and that’s heritage. Heritage is the driving force behind luxury brands such as Rolex, Ferrari, and Gibson. The photography industry is full of heritage brands, and not only is Nikon one of the biggest, but it’s also one of the oldest, having just celebrated its 109th birthday.
