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TechRadar
Max Slater-Robins

Yes, many flagship phones now look the same – but I don't think it's a bad thing

The Google Pixel 9 Pro, iPhone 16 Pro Max and Samsung Galaxy S25 Ultra.

Every year, like clockwork, major companies unveil new smartphones with slick presentations and big promises. And every year, someone inevitably sighs, “They all look the same” (indeed, 915 TechRadar readers did just that in a recent poll).

To be fair, it’s hard to argue against that sentiment, especially having recently unboxed my new iPhone 16 Pro Max and realising how closely it resembles my old iPhone 13 Pro Max. The same flat edges, the same familiar feel in the hand, and aside from the addition of the Dynamic Island, not a huge visual difference.

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