The world's first 'nommelier' service has been launched to help diners match dishes with the perfect non-alcoholic drinks.
A twist on the traditional sommelier, whose focus is usually on finding the ideal wine to complement a meal, the nommelier service has been created by Heineken to enhance the dining experience for non-boozers or, this month, those doing Dry January.
It comes after the number of No and Low serves increased fourfold over the past five years.
