As people around the world lose confidence in key institutions, greater responsibility than ever before now rests on the shoulders of businesses and corporations to maintain and restore the level of ethical leadership that engenders trust.
Yes, today, deep and troubling questions about trust are leading to a growing sense of uncertainty and anxiety across nearly every institution -- in some of the most surprising places.
But despite these concerns, a substantial, global survey recently conducted by Edelmen, the Edelman Trust Initiative, found overall that while governments and the media are seen as the least ethical and competent institutions, NGOs and businesses still rate in net positive terms.