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The Guardian - UK
The Guardian - UK
Business
Donna Ferguson

Women’s magazines still thriving despite closure of The Lady, the ‘journal for gentlewomen’

Lady ‘ Stylist
The Lady, one of Britain’s longest-running magazines, has a readership of 11,000 affluent subscribers
The Lady, one of Britain’s longest-running magazines, has a readership of 11,000 affluent subscribers. Photograph: Matthew Chattle/Alamy

It launched in 1885 as a “journal for gentlewomen”, a place where classified advertisements always attracted the right calibre of domestic staff: one who was savvy enough to buy and read The Lady.

Today, the classified ads for housekeepers and butlers remain, accompanied in the April edition by horoscopes, puzzles, a column praising nightingales, a recipe for grapefruit creams and an article on how to help dogs enjoy road trips.

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