Good morning! The White House wants Trump's anti-DEI policies to apply to companies outside the U.S., Amazon’s studio boss exits, and a new report finds that women's health is a bigger opportunity than ever before.
- Ghost markets. The market opportunity in women's health is often described as massive, but a new report paints a picture of just how huge it can be—down to the exact market size of 40 unmet health needs. Amboy Street Ventures, a venture firm that invests in women's health and sexual wellness out of a $20 million fund, this morning published a report on "ghost markets" in the U.S.—finding a $360 billion opportunity in the U.S. alone. Fortune has the exclusive first look at the report.
The firm defines ghost markets as markets where solutions are still emerging and competition doesn't yet exist. By breaking out market opportunities by specific health needs, it provides a new level of detail and confidence in the business opportunity in these categories. The report identified those 40 specific unmet needs within menopause, sexual health, healthy aging, menstruation, contraception, LGBTQ health, maternal health, and fertility, which all add up to that $360 billion figure. To estimate market sizes, the report analyzes exactly how many people experience each unmet need, and how much companies could earn if every single one of those people sought a solution.
