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Kiplinger
Kiplinger
Business
John Vandergriff

With Your Investments, Think Location, Location, Location

(Image credit: Getty Images)

If you're an investor, you've probably heard of the 60/40 rule. Long seen as a tried-and-true way to invest in the stock market, this approach suggests allocating 60% of a portfolio to stocks for growth and 40% to bonds for income and stability.

The idea sounds simple, but it's missing a crucial part of the investing equation: Where you hold those investments can matter just as much as what you invest in.

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