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The Conversation
Lisa M. Katerina Asher, Doctoral Candidate, Business School, University of Sydney

With the end of Flybuys NZ, what happens to the personal data of nearly 3 million Kiwis?

Flybuys New Zealand 23andMe
JuSun/Getty Images

After almost three decades in New Zealand, loyalty programme Flybuys announced it would be closing in 2024. The company behind the scheme, Loyalty New Zealand, has since entered liquidation, leaving the future of one of Flybuys’ key assets uncertain.

That asset is a customer database containing sensitive personal information about millions of New Zealanders. So what happens to it matters.

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