Generation Z is often described as the 'lost generation', the 'bedroom generation' or a cohort lacking direction. While such labels make for attention-grabbing headlines, they overlook the reality facing many young people trying to build careers in one of the toughest labour markets in years.
From shrinking entry-level opportunities and the rapid adoption of artificial intelligence (AI) to the lasting effects of the pandemic and the influence of social media, many graduates are finding that securing even their first job has become increasingly difficult. Rather than lacking ambition, many say they are navigating an economy that offers fewer opportunities than previous generations enjoyed.
