Elon Musk’s controversial political views and actions have sparked an exodus from X (formerly Twitter), his social media platform, and mass protests against his car company, Tesla. Dealerships in the US and beyond have experienced peaceful protests and occasional vandalism, while sales are down almost everywhere and the company has lost almost half its value in two months.
Ironically, these political controversies may broaden the mass market appeal of electric vehicles. This is an industry that needs to go beyond the early-adopter tech bros – and now might be the moment.
In 2010, when Tesla became the first American carmaker to go public since Ford in 1956, fully electric cars were still a niche technology. The Nissan Leaf was launched that same year, but it was still limited to shorter trips in cities. Other big carmakers weren’t yet taking electric seriously, and the Chinese electric vehicle (EV) industry was just starting to gear up.
