Your team’s on-field performance might be what dominates headlines – but it’s not the only consideration for sports brands looking for long-term growth. Building an emotional connection with both fans and wider audiences is just as critical. Simply having one of the best sports logos isn't enough.
Commissioned by Conran Design Group, a new study titled Citizen Brands 2025: Solving the Connection Deficit looks at stakeholder expectations of sports brands today, as well as consumer perceptions of 170 cross-category brands in relation to key Citizen Brands attributes. What is a Citizen Brand? One that better connects to the people it sells to and the societies it operates within.
