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Marie Claire
Marie Claire
Lifestyle
Lauren Cunningham

Why is everyone suddenly obsessed with Labubu dolls? The surprising story behind the fashion world's latest must-have collectible

Labubu bag charm on Bottega bag.

How would you spend an eight-hour flight? Sleeping, binge-watching films, or getting nose-deep into a novel are all strong contenders. Two months ago, however, I spent a good chunk of mine being schooled on something far more unexpected: Labubu dolls. And, rather surprisingly, the L-word has come up almost daily since, particularly among my most fashion-savvy friends. So, it’s official: Labubus are the latest—and most in-demand—accessories making their way into the wardrobes (and onto the handbags) of the style set.

For those yet to be introduced to the tiny toys, allow me to relay the intel originally shared by a flight assistant with an impressive collection of her own... Designed by Hong Kong-born artist Kasing Lung in 2015, Labubu is a character from The Monsters story series. Inspired by Nordic mythology, she’s (yes, Labubu is a she) an elf-like figure, complete with pointed ears and serrated teeth, wearing a kooky grin that falls somewhere between sweet and ever-so-slightly scary.

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