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International Business Times UK

Shyna Mae Deang

Why Are People Baptising Their Labubus? Quick Facts About The Demon Linked to the Viral Toy

Labubu Pazuzu TikTok Pop Mart

Someone's baptising their Labubu (Credit: rohan.pinto/TikTok)

The humble Labubu plush has suddenly become the centre of a viral storm as TikTok users worldwide are staging mock 'baptisms' of the toy, believing it resembles Pazuzu, the demon from The Exorcist.

The bizarre trend has ignited cultural anxiety, even as folklore experts refute any occult origins. The trend began late August 2025, when Labubu toys, part of the Pop Mart collectable range, were linked by social media users to the ancient Mesopotamian demon featured in William Friedkin's 1973 horror classic 'The Exorcist'.

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