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The Guardian - US
The Guardian - US
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Tayo Bero

Corporate cowardice: M&M cave to the right with pause on their ‘woke’ spokescandies

‘M&M’s announced this week that the brand has decided to take “an indefinite pause from the spokescandies.”’
‘M&M’s announced this week that the brand has decided to take “an indefinite pause from the spokescandies.”’ Photograph: Sipa US/Alamy

They were inciting a communist takeover. They were promoting radical wokeness. Worst of all, they weren’t hot any more.

A year after it first began, one of the most ridiculous back-and-forths between a large corporation and the media I’ve witnessed in my lifetime is finally over. The M&M’s have pulled their beloved spokescandies.

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