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The Guardian - UK
The Guardian - UK
Lifestyle
Hilary Osborne

Why are alcohol-free drinks so expensive? Some fake spirits cost over £25 a bottle!

No- or low-alcohol drinks are either versions of established alcohol brands or developed separately.
No- or low-alcohol drinks are either versions of established alcohol brands or developed separately. Composite: Guardian Design; thomas-bethge/Getty Images

Why do some 0% alcohol drinks cost as much as booze? Some of the fake spirits in my local supermarket cost more than £25 a bottle!

It doesn’t seem to make any sense, does it? Alcohol attracts tax and soft drinks do not, so why do some of the options on the no/low shelf have such big price tags? When browsing the drinks menu at a London venue recently, I saw a sparkling non-alcoholic wine costing £85 – enough to make me wonder if there’s a fake-champagne bubble.

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