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Creative Bloq
Creative Bloq
Technology
Daniel John

Why Adobe has a "laser focus" on content creators

Adobe Express.

Adobe's first ever Creator Live event took place in London this week, offering a space for content creators to meet and share knowledge on refining their craft and growing their audience. The event represented a marked shift from the traditional Adobe MAX event, switching the focus from creative pros to those creating work for social media.

We caught up with Erin Boyce, Senior Director, Creator Product Marketing, at the event, to talk about Adobe's new "laser focus" on content creators, and what sets Adobe's offering apart from other software for content creators such as Canva. For the latest Adobe news, check out the new updates to Firefly, announced this week.

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