John Lewis' Christmas advert is out for the 2022 festive season and is a sweet tale about a dad trying to skateboard ahead of the arrival of a foster child. The theme of the ad is about raising awareness of children in care and the cast of the promo film includes some faces that might be familiar.
Titled 'The Beginner', the ad shows the story of a middle-aged man learning to skateboard, before welcoming a young teenager into the family home. As always, the mini-story is set to a cover of a hit song, previous years have seen Oasis' Half The World Away and The Smith's Please Please Please Let Me Get What I Want, this year it's All the Small Things by Blink 182, covered by American singer, Mike Greier, read more about him, here.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance and that its broader campaign also featured “authentic voices of carers” and “young people with different experiences of a complex care system”.
