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Evening Standard
Evening Standard
Business
Jonathan Prynn

White Stuff ski buddy founders set to collect £40 million from sale

White Stuff has been bought by The Foschini Group (White Stuff/PA) -

The founders of the White Stuff fashion brand are set to collect around £40 million after it was sold to the owners of fellow high street retailers Hobbs, Whistles and Phase Eight.

White Stuff was founded in 1985 by friends George Treves and Sean Thomas as a way of funding their passion for skiing. The title is a riff on the popular Eighties TV drama Boys from the Black Stuff.

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