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Evening Standard
Evening Standard
Business
Simon English

Whitbread bounces back from £1bn loss as tourists return to London

p44 Whitbread PLC. Following Whitbreads £505m acquisition of Premier Lodge in July 2004, Premier Travel Inn, (re-branded Premier Inn October 2007) the UKs largest hotel chain, today announced it has completed the integration of the 141 Premier Lodge hotels with its Travel Inn chain. This includes the ambitious six month programme to rebrand all 457 hotels in the combined 28,000 room estate.nnPicture shows: Premier Travel Inn door sign.null (Picture: Newscast)

TOURISTS are back in London and pent-up Brits are seeking weekends away leading to booming sales at Premier Inn.

The budget hotel chain’s parent Whitbread saw first quarter sales rocket 281% in the UK. The German business soared 660%.

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