It might not be a household name in the UK just yet, but Swedish discounter Motatos is set to shake up UK retail. The brand is already a hit in the Nordic countries and it is set to rival the likes of Aldi and Lidl after its launch earlier this month.
The online store, which first launched eight years ago in Sweden, cuts prices by offering surplus food from wholesalers. This food is often deemed surplus because of new packaging, a change in seasons or short ‘best before’ dates.
Often it will end up in landfill, so Motatos has decided to sell it off cheaply instead. Because Motatos does not stock fresh, refrigerated or frozen food, it's unlikely you'll be able to do all of your food shopping there, but consumer group Which? was impressed with the prices when it carried out a shopping basket survey last week.
