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The Times of India
The Times of India
Business
Bloomberg

WhatsApp rolls out in-app shopping product with JioMart

NEW DELHI: WhatsApp, the popular messaging service owned by Meta Platforms, is rolling out a shopping product in India, the first time users will be able to browse and purchase groceries and other household products without leaving the app.

WhatsApp unveiled the new tool alongside JioMart, part of Reliance Industries’ Jio Platforms, a tech company that Meta invested almost $6 billion into in early 2020.

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