The internet, as we know, is now a depressing hellhole where everything is a terrifying shot of cortisol straight into the eyeballs or AI slop, interspersed with adverts for protein. So may I offer a recommendation for a modest corrective? It’s called Perfectly Imperfect.
It is a daily newsletter about stuff people like. That’s it; that’s the whole concept. The people in question are public figures, but only up to a point – the mostly US artists and musicians featured aren’t household names for a 51-year-old British woman (though there is the occasional megastar: Francis Ford Coppola likes Hawaiian shirts and halva; Kylie likes washi masking tape and fresh wasabi). Whoever is featured, their likes are deeply idiosyncratic and often unappealing: cracking your knuckles against your jaw; an unhinged cocktail comprising Aperol, milk, creamer and olives; a sporting self-help book or cold-calling people.
