One of Japan's top retailers has revealed its September bestsellers, and the Ricoh GR IV is dominating the list. A compact camera beating mirrorless rivals is something we've seen before, in the May 2025 sales charts. Back then, the Fujifilm X100VI was ruling.
The monthly top ten reflects new digital camera sales at Tokyo's Map Camera store. Supply challenges continue to define the market, with several models only maintaining their rankings because demand far exceeds availability. Cashback campaigns and limited releases also played a role, lifting certain cameras into the spotlight – even if temporarily.
