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Creative Bloq

Technology

Rosie Hilder

What makes a great Super Bowl ad?

Super Bowl Lay Budweiser Pepsi System1 Hellmann NFL Ring

Polar bear blindfolded with text that says 'the choice' 02.08.26' Pepsi.

What makes a Super Bowl ad cut through the noise and rise above the rest? According to System1, early audience testing reveals that adverts from the NFL, Budweiser, Ring, Dove and Pepsi are ranking the highest, eliciting strong positive emotional responses from viewers.

These top performers have things in common, but what are those things? System1 defines them as the following top three, and below Pulse Advertising give their take on what makes a campaign that resonates.

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