Struggling to lose weight but constantly thinking about food? You might be dealing with "food noise". For those unfamiliar with the term, it refers to the constant preoccupation with feelings of hunger or internal chatter about food that can derail your diet goals and weight loss plans.
Although the term is relatively new, the concept has long intrigued researchers under labels like "food cue reactivity" and "hunger and food preoccupation," where studies examined how brain activity increases when individuals are exposed to food images, said Dr. Jennah LaHood Siwak, a board-certified expert in family and obesity medicine, in a video on Instagram.
