If you're not a frequent Amazon customer, you're probably wondering what is Amazon Prime or if it's worth your money. Amazon Prime is a subscription service that gives members access to a variety of Prime member benefits. Perks include fast shipping, exclusive access to sales, free movie streaming, and access to other services, such as Alexa Plus.
For many shoppers, Amazon Prime is a no-brainer for the shipping perks alone. However, Amazon's last price hike raised its rates from $119 per year to $139 per year. Month-to-month rates also increased from $12.99/month to $14.99/month. At a time when consumers are tightening budgets, it's a tough sell.
