Recently, Netflix has put out several popular documentaries, from fraud stories like Bad Vegan to dark serial killer tales like Conversations with a Killer: The John Wayne Gacy Tapes. Their latest documentary film is about an altogether different subject – a fashion scandal.
White Hot: The Rise & Fall of Abercrombie & Fitch was directed by award-winning filmmaker Alison Klayman, who was also responsible for Ai Weiwei: Never Sorry (a documentary about artist and activist Ai Weiwei clashing with the Chinese government) and The Brink (a film that follows former White House chief strategist Steve Bannon).
Owen Gleiberman of Variety described the new documentary by saying, “What Klayman captures in the documentary, right from its jaunty cut-out-and-punk-bubblegum opening-credits sequence, is that far more than the fashion labels that paved the way for it, Abercrombie & Fitch became pop culture. And you could chart its rise and fall through pop culture.”
Read more: What is the Cleveland Abduction documentary about and when was it first released?
What is Abercrombie & Fitch documentary on Netflix about?
The new film will detail the “rise and fall” of one of the US’ most recognisable fashion brands - Abercrombie & Fitch. At one point, the fashion brand was hugely popular and an incredibly profitable company. However, in the early 2000s, the company became embroiled in scandal with allegations of racist products and discriminatory hiring practices.
The Netflix tag line for the documentary states, “All the cool kids were wearing it. This documentary explores A&F’s pop culture reign in the late ’90s and early 2000s and how it thrived on exclusion.”
It features testimony from historians, journalists, employees, and activists.
How long is the Abercrombie & Fitch documentary on Netflix?
White Hot: The Rise & Fall of Abercrombie & Fitch is 1 hour and 28 minutes long and is available on Netflix now.
