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Dallas, Texas-based Southwest Airlines Co. (LUV) is a passenger airline company offering scheduled air transportation services in the U.S. and near-international markets. Valued at $18.7 billion by market cap, the company offers inflight entertainment, the Rapid Rewards loyalty program, digital platforms like SWABIZ for business travel, and extra services including Southwest's EarlyBird Check-In, upgraded boarding, and pet and unaccompanied minor transportation.
Shares of this airline giant have underperformed the broader market over the past year. LUV has gained 3.5% over this time frame, while the broader S&P 500 Index ($SPX) has rallied nearly 23.3%. In 2025, LUV’s stock declined 7%, compared to the SPX’s 3.2% rise on a YTD basis.