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Louder
Louder
Entertainment
Fraser Lewry

"What a find!" In 1973 Humble Pie played a set at a trendy department store in London: That footage is now online

Steve Marriott singing on The Midnight Special.

By 1973, US music show The Midnight Special had enough clout to briefly move from its usual home at NBC Studios in Burbank, CA to London, where an episode was filmed at the uber-fashionable Biba department store in the equally fashionable district of Kensington.

Biba started life as a mail-order fashion boutique in the early 1960s, and opened a physical store after a dress they were selling was featured in the Daily Mirror. Its similarity to a garment worn by French actress Bridgot Bardot prompted 4000 immediate orders, and Biba was in its way. By 1973 it had relocated to bigger premises, where it led the glam rock revolt against hippydom with seven floors of desirable goods and attracted a million customers a week. It also attracted Humble Pie.    

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