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Fortune

Diane Brady

WeWork’s latest comeback bet fits inside a phone booth

WeWork Fortune Adam Neumann Diane Brady

(Credit: John Keeble/Getty Images)

In today’s CEO Daily: Diane Brady reports on a new product from a slimmed-down WeWork.
The big leadership story: An AI push didn’t spare Intuit from the SaaSpocalypse.
The markets: Mostly down as optimism for a Iran peace deal fades.
Plus: All the news and watercooler chat from Fortune.

Good morning. I’ve long been fascinated with companies that fail, often spectacularly, only to be reborn in a smaller but profitable form. Remember when Lego slapped its name on so much stuff that it almost went bankrupt? Companies like General Motors, Delta Air Lines, Starbucks, Apple, and Ford all had to pare back and refocus to get healthy. A more recent example: WeWork.

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