The Wendy's Company (WEN) is one of the world's largest quick-service restaurant chains, founded by Dave Thomas in 1969 and headquartered in Dublin, Ohio. Known for its fresh, never-frozen beef burgers and iconic square patties, Wendy's operates and franchises thousands of restaurants across the U.S. and international markets.
Wendy's has been pursuing "Project Fresh," a menu innovation and digital transformation strategy aimed at reigniting traffic and reversing recent softness in sales. Under new leadership, Wendy's is also developing a broader turnaround plan focused on value offerings, marketing, and operational efficiency to compete against rivals like McDonald's (MCD) and Restaurant Brands' (QSR) Burger King in an increasingly value-conscious fast-food landscape.
