Leading Hull digital business The 55 Group has swooped for fellow Hull wellness tech firm Moodbeam.
The undisclosed deal, which widens the portfolio of brands held by the city centre operation, builds on trials to test the then-wearable format of the morale-tracker in the construction industry it is aligned to.
Moodbeam, founded in 2016 by former journalist Christina Colmer McHugh - inspired to help her daughter’s anxiety at school - and Gadget Shop founder and Red5 co-founder Jonathan Elvidge, its profile was raised significantly in the pandemic to support teams working from home. It garnered worldwide media attention - and increased sales - with features on prime time UK television as well as ABC and The Washington Post as the first lockdown hit, with the team expanding and developing it dramatically throughout Covid-19, with the slogan ‘the measure of happiness’.
