I was on a walk around my local area in London when I was stopped in my tracks by a young man sauntering past me, wearing stone-wash jeans, a pair of shades and a “Reagan-Bush ’84” T-shirt. He gave off an incredibly smug air but, to be fair, he did look good. It’s a nice T-shirt, not like those garish Reform-branded football kits, so I could see why it might be appealing. A quick search informed me that for gen-Z rightwingers in the US, it has become the “conservative take on a band shirt or the once-ubiquitous Che Guevara tee”.
That casual display of conservative aesthetics reminded me of something else too: a much discussed cover of New York magazine from earlier this year, after Trump 2.0’s inauguration, which showed young rightwingers celebrating as they “contemplate cultural domination”.
