“Will Santa find me?” a subject line in my inbox asked last week. I wondered briefly if my niece had moved to email with her questions about the logistics of gift delivery. In fact, it was from Refuge: a Christmas appeal for children spending the holidays with their mums in a women’s shelter.
Over the past fortnight, I’ve seen more marketing for charities than supermarkets: from Instagram ads by Crisis hosting Christmas dinner and support for homeless people to X posts by Action for Children hoping to get gifts for kids whose parents can’t afford one.
