If you’ve scrolled through social media or watched TV, you’ve probably seen campaigns featuring women describing how difficult weight loss can be. These say you’ve probably “tried everything”. Then, viewers are encouraged to “talk to a doctor” about managing their weight.
At first glance, these and similar campaigns may look like lifestyle-based health promotion messages. But pharmaceutical companies that market popular weight-loss drugs – such as Ozempic, Wegovy and Mounjaro – are behind them.
