
Why do so many major sports venues and large events make such a hash of their food and drinks offerings? Anyone who’s attended a Premier League match will tell you that the one major bugbear about a day at the soccer is the food. Overpriced, just like their teams' strikers. Unimaginative, too.
This is not to single out soccer, but the substandard cheeseburger and soggy cardboard box containing a sorry fish and a few chips is pretty standard on a Saturday afternoon in the UK and at a lot of other sports venues around the world.