"We severely underestimated your response to this product" – JHS planned to make 3,000 NOTAKLÖN pedals to sell at launch, a week later it has sold 12,000 of them. But why?

JHS Pedals NOTAKLÖN.

JHS Pedals has its finger firmly on the pulse when it comes to effects pedal history and culture. With the whole Bad Monkey brouhaha, it's even setting the comedy agenda. Now, Josh Scott's company's latest design is a truly inspired concept; fun and a serious bargain. But even he had no idea what an irresistible combination NOTAKLÖN would be to guitarists.

The why goes far beyond the whole solderless do-it-yourself package. Scott and the team had initially readied 3,000 pedals for the launch. As of yesterday (22 November), they have sold 12,000 with every order over the initial run in a preorder status. The company's plan to meet ongoing demand will see them building 20,000 pedals in the shorter term.