As far as budget shopping goes, B&M is arguably the cream of the crop - with shoppers frequently taking to social media bargain groups to tout their daily finds at second to none prices.
And amidst an ongoing cost of living crisis, with no end to inflation in sight, the budget retailer is attracting more customers that ever in a bid to see their cash stretch further.
But just exactly how well does it compare with your average major supermarket like Tesco? Especially when you factor in enticing Clubcard deals and their Aldi Price Match scheme - which many shoppers depend on to keep their outgoings according to a strict financial plan.
