David Liddiment, ITV director of programmes (1997-2002)
I was responsible for the schedule. I’d listened to Chris Tarrant doing this game on the radio – Double or Quits – which was brilliant. I was intrigued by its TV version, called Cash Mountain, because it was well known in the industry that various people had turned it down. I invited the producer, Paul Smith, to pitch the full idea to me and Claudia Rosencrantz, ITV’s controller of entertainment.
