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Fortune
Fortune
Eva Roytburg, Nick Lichtenberg

‘We are Jerome Powell’: Gen Z finds an unlikely meme hero in the Fed chair via AI songs and fan edits

powell (Credit: Natalie Behring/Getty Images)

Memes tend to gravitate toward pop stars, politicians and villains. But this week, the internet found a central banker.

Jerome Powell, the 72-year-old chair of the Federal Reserve, is not the kind of guy you’d expect to see flashing across Instagram and Tiktok to the tune of a high-saturated techno remix. Yet, his image has broken containment over the last few days, as Gen Z has turned the famously taciturn technocrat into a symbol of defiance of the second Trump era, clad with reverent edits usually reserved for K-Pop stars. 

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